Distortion vs Recognition

Pecha Kucha v3 speaker AJ Dimarucot discussed distortion vs recognition.

To what extent can we distort famous logos and symbols that they remain easily recognizable?

See if you can guess what these are:

Check out t-shirt designer AJ Dimarucot’s website and go to distorted images for more logos/symbols.

I like how he uses the whole shirt for his designs, he pointed this out during his talk saying that he sees the entire t-shirt as his canvas.

He has worked with Nike, Adidas, Zoo York, Threadless, Design by Humans, and more. He and his wife also started a baby clothing line called Googoo and Gaga!


If you like t-shirts just as AJ does, you might want to follow his blog over at www.teeoftheday.com 🙂

About Saab Magalona

I like plastic balloons, polly pockets, cheap cake and spooky couches.
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